• Committed to creating a world in which every body is celebrated and all women have access to style, comfort and choice.

  • Firint is a digital-first fashion brand focused on re-imagining and creating more inclusive options - in fashion and beyond, for curvy, mid and plus-size women in sizes 10-30. Founded in 2021, it exists to empower women worldwide with unprecedented access to style, comfort, and choice. We don't believe in one size fits all, we place Firint women at the centre of our designing philosophy. 

  • This quality and selection is made possible through its on-demand, agile supply chain headquartered in Guangzhou, China; as well as its curvy, mid to plus-size centric design philosophy enabled by continuous customer feedback and market insights. BloomChic's 2022 Series B was led by L Catterton.

    What's unique about our designs?

    What makes our designs truly unique is our dedication to offering an extensive and unparalleled range of products. We aim to be the ultimate one-stop shop where every woman in size 10-30 can find her perfect fit, no matter her style, where she is in her life, or the occasion. Our guiding principle is "functional style meets comfort," and we never compromise on either.

    How're we breaking boundaries, standing out?

    We believe everyone deserves to feel valued, confident, and beautiful, regardless of body shape or size. We celebrate individuality and use fashion as a tool for empowerment. We create safe, supportive, and inspiring spaces for curvy, mid and plus-size women. Our affordable pricing ensures style is accessible to all.
    Our brand also drives social change, promoting a more inclusive society.

    What keeps us going?

    We empower curvy mid and plus-size women worldwide with clothing, transforming societal attitudes and dismantling beauty stereotypes. We celebrate every woman's uniqueness, making them feel valued and beautiful. Our extensive range ensures style is accessible to all, guided by our "functional style meets comfort" ethos. Love and passion drive us to create meaningful, joyful experiences for our customers.

    Behind the Inseams: how are our collections made?

    Firint is dedicated to breaking barriers and re-imagining trends to meet the needs of curvy, mid, and plus-size women. Our designers are obsessed with selecting fabrics and cuts that flatter every body type, ensuring each garment is tested on various sizes before launch.
    We believe it’s not just about looking good; it’s also about feeling great in every outfit you wear. From our Nurturing Nature collection dedicated to mothers to our breathable, lightweight fabrics for seasonal lines, we go the extra mile to make you feel happy and empowered. Our designs reflect the voices of our customers, as we actively listen to your feedback, allowing you to take pride in seeing your opinions in our upcoming collections.

    Firint Manifestation

    · Empowerment for All

    · Safe Space

    · Multi-functional Styles

    · Voice for Change

    Our commitment extends beyond eco-friendly practices to include stewardship, social responsibility, and ethical operations. We minimize waste with our on-demand production model and make mindful decisions to shape a future that values our legacy. From biodegradable packaging to recycled fabrics, every step we take aims to reduce our environmental footprint.

    Documentary:A Re-Imagining

    Monthly customer spotlights, in documentary video form. Our goal is to tell your stories: to proudly showcase our incredible community's collective and unique experiences -- and celebrate the diversity within it.